MaritimeONE @ Campus
In May 2009, SMF approached Wee Kim Wee School of Communication and Information, NTU to explore the possibility of a partnership – the MaritimeONE@Campus project.

Through this new initiative, SMF hopes to engage these students in an classroom assignment in which these youth would conceptualise new marketing strategies and advertisement campaigns on-campus to make maritime careers more appealing to youth.

As the project leader for the MaritimeONE project, SMF worked closely with Assoc Prof Tim Clark, the lecturer-in-charge of the module, Creative Strategies and his 23 second-year students.

The students’ presentations injected refreshing perspectives on ways to make the maritime industry more attractive to youth. Some groups embarked on on-campus surveys to find out about students’ misconceptions about the maritime industry while others presented interesting video projects and unique proposals such as The Marillionaire television show, a spoof of the popular television programme, Who Wants to be a Millionaire show amongst others.

SMF also gave a top prize of $500 for the best project presentation. The judging for the students’ projects was done by a panel of maritime experts from the MaritimeONE including Mr David Chin, Executive Director, Singapore Maritime Foundation, Ms Marianne Choo, General Manager, Singapore Shipping Association and Ms Faith Ong, Assistant Manager (IMC Capability Development Department), Maritime and Port Authority of Singapore. The judges were pleased with the students’ projects and appreciative of the students’ hard work towards the MaritimeONE@Campus project.

To SMF, the MaritimeONE@Campus project was a meaningful student outreach initiative to heighten the awareness of the maritime industry in the NTU campus. To the students, the lecturer said that the real-life case study on the maritime sector was a very beneficial session for his students to learn about the maritime industry and apply their textbook knowledge into a practical and real-life project.

This project would not have been successful without the support of Assoc. Prof Tim Clark and his enthusiastic and highly creative students. We would also like to extend our special thanks to our MaritimeONE partners for taking time off their busy schedules to be the judges for the project.

Group photo of Creative Strategies class, WKWSCI, NTU

Team 1

Team 2

Team 3

Team 4

Team 5

Team 6