SMF Logo
 


The wave flowing in one direction represents the SMF moving forward to fulfil one vision. There is a journey of discovery and learning ahead, new horizons, yet with bold leadership for new frontiers. The flowing wave form challenges beyond conventional borders and realms, the forward motion shows reliability, efficiency and clarity.

The fresh light blue colour suggests a swiftness and speed, it energises us, and we envisage a forward thinking, progressive organisation. In contrast, the dark blue logo type gives us a sense of establishment, of superior reliability and peace of mind. The strong dominant typeface maintains courage and commitment. It is the stabilising force.

The elegant, clean and simple form of the SMF logo represents a combination of strengths, as each letter and shape is intrinsically linked. Therefore being a dynamic synergy between forces encompassing the spirit of a seamless professional organisation.